Peroni

Peroni is an iconic Italian brewery founded in 1846 in Vallefiorita. In 1864, the brewery expanded with a location in Catanzaro, laying the foundation for the world-famous beer brand. After being acquired by SABMiller/ABInBev in 2005 and later sold to the Japanese company Asahi in 2016, Peroni has continued to grow into a globally respected brand.

Peroni’s flagship is a pale lager with an alcohol content of 4.7%, which has been a popular choice in Italy since the 1950s and 1960s. It quickly became the best-selling lager in the country and spread worldwide. In addition to the classic version, Peroni also offers an alcohol-free variant: Peroni Nastro Azzurro 0.0. This gives beer lovers the opportunity to enjoy the same refined, refreshing taste without the alcohol.

Today, Birra Peroni holds about one-fifth of the beer market in Italy and is the second-largest player in the country, after Heineken. With three breweries in Catanzaro, Rome, and Padua, Peroni remains an important part of Italian beer tradition. In 2014, a total of 17.7 million hectoliters of beer were sold, further cementing Peroni’s status as one of the most popular beers worldwide. Peroni beer reflects the Italian passion for craftsmanship, style, and quality – a true pride for every beer lover.